Assignment

Qualitative Research - Qualitive research is research dealing with phenomena that are difficult or impossible to quanitfy mathematically such as beliefs, meanings, attributes and symbols. Qualitative researchers aim to gather an in-depth understanding of human behavious and the reasons that govern such behaviour. The qualititave method investigates the why and how of decision making, not just what, where and when.

Quantitative Research - Quantitative research refers to the systematic empirical investigation of any phenomena via statistical, mathematical or computational techniques. The objective of quantitative research is to develop and employ mathematical models, theories and hypotheses pretaining to phenomena. Quantitative research is generally made using scientific methods which can include: the generation of models, theories and hypotheses, the development of instruments and methods for measurement, experimental control and manipulation of variables and collection of empirical data.

Secondary Research - Published information avaiable from other sources that have already been gathered. This information is relevant to the problem at hand. Either internal or external to an organisation.

Primary Research - Data collected for the first time, by a method other than secondary research, to answer specific questions. Primary data comes from the researcher for the purpose of the specfic purpose it hand.

Audience Research - Audience Research is an important tool to study the characteristics of target audience for various media including demographic and psycho-graphic details of the audience, their exposure to various media, listening/viewing/reading habits, needs and tastes for various media contents and moreover, to estimate the size of audience for various programmes and programme ratings. Audience Research on the one hand provides programme feedback to programme producers to prepare audience friendly programmes, and on the others provides audience share for the various media contents to advertisers and marketers, which in turn, helps in fixing rates for the various programmes and channels.

Market Research - Market research is for discovering what people want, need, or believe. Market research should be part of your business strategy. It can be undertaken at numerous stages from pre launch onwards. Therefore, the strengths that market research brings to the company are the target audience’s psychographics. Market research helps you identify opportunities – If you are planning to operate a new service and want to know the preconceived attitudes people have then market research can help, not only in evaluating the potential for a new idea, but also by identify the areas where a marketing message needs to improve.

Production Research - Production research is always needed when developing a new product. It is research to help give information on the characteristics of the product. It focuses on the production of a product, in other words, how it’s made. For example, advertisements are all made to sell themselves to the audience, so its down to the producers of the adverts to use production research to get more information on characteristics. When organisations do production research it helps them see an overview of the commercial viability, which is businesses skills to be successful and gain profit.